AMAZON
LAUNCH IN MEXICO
We had to launch Amazon in Mexico and, after several very tactical campaigns in digital, radio and print, it was time to announce its arrival in a big way.
The main benefit of Amazon is that you find millions of solutions for everyday life and that is why we decided to have as protagonists the people who, according to Mexicans, have more ingenuity in finding solutions for everything: Mothers and their typical phrase when they find the solution "How come?" (¿Cómo de que no?).
The most surprising thing is that, despite not being a campaign designed for digital media, people started commenting on Social Media and uploading their own remixes of the song “UGC”, some of which have 500,000 organic views.
These two UGC (user generated content) mixes has almost 500k organic views:
There were people that created their own parody of the TVC:
CREDITS
Agency >>> McCann Mexico City
ECD >>> Javi Carro
Client Services Director >>> Marcela Berlanga
Creative Director >>> Jaume Gubianes
Creative Copywriters >>> Jorge Ramos, Yazmin Vargas, Ángel Barrera
Creative Art Directors >>> Eddi Aguirre, Nathan Marquez
Account Director >>> Chantal Ortiz
Account Team >>> Marisela Gómez, Claudia Quiroz, Armando García