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The brand was launching Google Nest and needed a digital campaign that would connect with the audience, but at the same time, clearly show the benefits of its new smart speaker.

After testing the device, you end up feeling so affectionate it’s almost like a roommate. So “Her” and “Friends” came to mind and “El Nido” was born, a mini-series starring Ana Fernandez, Ernesto Sevilla and Carolina Iglesias with a cameo from Lola Indigo and directed by Manuela Burló  (“For H or for B”, “Pipas”...).

Hey Google, play El Nido.