L'ORÉAL
48H LIVESTREAM PRODUCT TEST

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The beauty category is not the one that enjoys the most credibility among consumers.

So when we launched a new product that promised freshly washed hair for up to 48 hours, we needed to do something people could trust: A 48-hour live product test without interruptions or tricks.

For this we had the collaboration of @CajaFresca, a well-known Mexican fashion influencer that we followed non-stop for 48 hours. The whole campaign was broadcast live on Social Media (Facebook, Instagram, Twitter, Snapchat and Periscope).