NETFLIX, NIKE, TINDER...
TONS OF MEMES
Since I started working at DoubleYou (digital agency) in 2008, I have understood advertising as a way to connect brands with people through relevant or fun or entertaining (or all at once) stories.
I’ve always tried to avoid the kind of ads that chases and overwhelms you, which is intrusive. I’ve been lucky enough to do social content for Netflix, Tinder, Nike, Ben&Jerry’s, Mastercard, Wallapop, Bimbo, Durex and many more.
And I can say that there is no secret formula that works for all of them, but if there is one thing that can help it’s to think about what people want to hear about your brand, not just what you want to tell them.
Brands in Social Media have to entertain. And you can do it with a simple post that doesn’t even need an image.
EN >>> No one:
Absolutely no one:
The guy you did match on 2019:
heyyy forgetteeer
Or creating a 1-hour program so the audience can know how things are after the reality show they saw on Netflix.
These two examples, a tweet and a one hour program, summarize well what I have done hand in hand with my teams during these 15 years.
AWARDS
When I was the Community Manager of Ben&Jerry's Spain (2011) the followers created at Facebook the "Fan Page of the Community Manager of Ben&Jerry's".
I know this is not an award. Is much better. :)