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This digital activation is from 2008. Why do I include it? Because it was the first time that a collaborative video clip was made in Spain, more than 15 years ago. 

 

NIKE Sportswear relaunched the legendary NIKE AirMax 90 and we wanted to highlight and pay tribute to its 1990’s essence. 

 

That’s why we collaborated with The Pinker Tones, who created a song inspired by that decade and users uploaded images related to each word through an interactive microsite. 

 

From the thousands of pictures uploaded, we selected the best ones to create the collaborative video which was presented at an exclusive party for the contributors.