THE NON-VIOLENCE PROJECT
CONNECT THE SHOTS
Tepito is one of the most dangerous neighborhoods in Mexico City. The children who live there face constant threats of violence, amongst ominous signs such as walls full of bullet holes.
That’s why The Non-Violence Project, an NGO that promotes peace through education, and the visual artist Dronz decided to turn one of these walls full of bullet holes into a children’s game that revealed a message for peace.
AWARDS
Círculo Creativo de México >>> Bronze x2
CREDITS
Agency >>> McCann Mexico
ECD >>> Javi Carro
Creative Director >>> Jaume Gubianes
Creative Team >>> Eddi Aguirre, Jorge Ramos, Leslie Solís
Producers >>> Juan González, Emmanuel Aguilar
Account Team >>> Audrey Amselli, Irving Romero
Production House >>> Mapa Producciones
Film Director >>> Hernán Churba