ZALANDO
PRE-OWNED LAUNCH
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Zalando wanted to launch his pre-owned section in Spain. The main advantage of this new service was to avoid many problems such as having to negotiate and talk to other individuals or manage shipments.
That’s why we decided to tell the story of a support group led by Doctor Z (Ana Milan) where several participants (Maria Pombo, Marina Rivers, Arantxa Castilla-La Mancha) told of their past dramas from other secondhand buy/sell platforms. Headaches that will never be suffered again thanks to Zalando.
The campaign consisted of the main AV content, special OOHs with the physical garments of the influencers and an online support group on Ana Milán's social channels.
Plus to the content pieces and the OOH campaign we created an online support group on IG so people could explain to Ana their pre-owned dramas.
The result is this UGC piece:
CREDITS
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Agency >>> We Are Social
Managing Director >>> Alberto Pachano
Creative Director >>> Jaume Gubianes
Creative Team >>> Irene Méndez, María Jiménez, Leticia Fernández, Juan Botero
Account Director >>> Paula García
Account Team >>> Ramón Valverde, Daniela Chiorboli
Producer >>> Rebeca Olmedo
Production House >>> Bijoux Content
Film Director >>> Daniel Monzón